Sony and Gamestop announced today that, select Gamestop stores are releasing the Hispanic focused SingStar Latino for the PS3 and PS2 consoles. Popular Spanish speaking stations are to promote release events in core Hispanic markets in California, Texas, and Arizone. SingStar is one of Sony’s popular music franchises that does surprisingly well outside of the United States Market. Earlier in November, Sony released the game to Latino markets in Mexico and select Latin American markets. Musical hits are from select artists from Paulina Rubio (pictured) to Oreja de van Gogh.
Will Activision and EA/MTV put a tailored Latino/Hispanic product in the next year, as Sony is testing the water, who else will jump in. Ubisoft earlier courted the Hispanic market with a partnership with Univision with Assassin’s Creed 2 promos running during the Mexican soccer playoff games.
A Guitar Hero: Paulina Rubio video game would make my thirty-nine Guadalajaran friend freak in his pants.
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